Statement of intent

Magazine

For my magazine front cover and contents page I will use media language to create synergy across both magazine covers and contents pages. This will give my brand its own identity which will help it to achieve a sophisticated audience of ages 16-26, with a class AB demographic. I will maintain Bauer’s expectations by having a gap in the market and a unique selling point. This is due to the fact that my magazine promotes the LGBT community. It will do this by using both male and female models and using a neutral colour palette. It will further use a typography that covers both genders. The name of the magazine is ‘Pride’ to highlight the unity and confidence that our magazine provides through fashion. It promotes the meaning of being not only proud of your fashion, but proud of your sexuality too. I will feature shots with just a female, and just a male on their own. Yet, I will also feature a two shot to help promote my message. In terms of representation, one cover will feature a white British male, and the other will feature a Persian female. Both models will be teenagers aged 17-18 to fit in the target audience category, as people will want to buy a magazine with someone a similar age to them on the front covers. The different ethnicities and genders cover the brief as you need ‘two social groups ‘to be represented. Both of my models will include shots gazing into the distance, out of frame and also direct gaze straight into the camera lens. The direct gaze implies confidence about their fashion and their own identity. The layout of the magazine cover will feature the masthead along the top of the page, the cover lines around the sides and it will be minimalistic, as many famous magazines, such as Vogue, take the uncluttered approach to appear sophisticated. The contents page will have a key image along the left hand side, three columns of contents and a smaller image on the bottom right hand cover of the cover model. This is due to the fact that I have seen this approach from magazines, such as Vanity Fair. Furthermore, it will also include the masthead along the top and the same typography as the cover to create synergy.

How do you intend to use the four areas of the media theoretical framework to communicate meaning and meet the requirements of your chosen brief?

Pride covers multiple representations which is required in the brief as I used different genders for my models. To cover multiple representations I also included a Persian model. My web-page represents Bauer industry, as stated in the brief, as Pride looks like a magazine that could be published by this industry. For example, Bella magazine is part of Bauer media, which is a fashion magazine that targets a young audience, like Pride. However, this magazine includes an informative front cover which juxtaposes Pride as in order to fit the brief Pride has to be ‘sophisticated’. I made my web-page sophisticated my keeping it clear and simple to add a look of elegance. The camera shots of my webpage consist of long shots in order to show the full outfit to emphasise the fact that Pride is all about fashion. Close-ups are also used in order to highlight accessories, such as, jewellery for the web-page. My images range from deep focus to shallow focus to meet the brief of different settings. I used the settings of brick walls, yet, I also used the setting of a street in order to show diversity. The shallow focus is emphasises in the street to keep the attention on the model, not the busy backgrounds. I also used the setting of a colourful background as this represents what pride is all about- being proud of colour and being different. I also have the required, linking page for my website and the links work. This linking page consists of fashion to highlight what Pride is about. My website further consists of audio-visual content of my model. The target audience is ages 16-25; this is shown through the age of the models and content provided. This age range will enjoy reading about fashion tips and best sellers of the season.

How do you intend to link your media products to demonstrate your knowledge and understanding of the digitally convergent nature of our media production?

My web-page is linked to my magazine by using the same typography, which consists of a simple, black, block format. The synergy is also emphasises through the use of models. The same models are used on my web-page in order to show brand identity. The message that both of my products give off is the fact that you should be proud of who you are and you can emphasises this courage through fashion. The colour scheme consists of black and white, with pops of colour. This is done across both products to reflect fashion. The idea this connotes is that you can transform a simple outfit with one colourful statement.